What it is
How it works
Why it's better
How it's used
Who would use it
Calling Michael Dell
Calling Steve Jobs
Who will win
Why it's timely
Green credentials
How much would it cost
Frequently Asked Questions
Give me the details
And there's more
Patents pending
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Traditionally, custom products and low cost are mutually exclusive. While mass production achieves large runs of identical products at low cost, uniquely individual products require craftsmen and specialists, whose costly skills are afforded only to the wealthy.
Today, Internet technologies mediate direct customer interaction with a company with which to specify unique requirements for goods and services. Properly modularized designs with appropriate flexible, computer-assisted manufacturing systems achieve the low unit costs of typical of mass production processes while offering the flexibility of individual customization.
Sideloading, with subtractive installation, is a perfect means of mass customization. It provides an economic lot size of one, fulfilling a unique customer’s specific personal needs with mass production efficiency.
Using sideloading to manufacture products tailored to individually particular needs provides manufacturers with a number of important advantages.
- • Manufacturers can extend their markets and deepen customer relationships.
- • Manufacturers can differentiate their mass customized digital appliances from competitor’s low margin, commodity type computer devices.
- • Manufacturers can reap higher profits by making comparison shopping more difficult and shifting customer attention from price to benefits.
- • Manufacturers can provide exceptional value for money achieved through economies of scale while charging a premium margin.
- • Manufacturers using the dynamic pricing flexibility inherent in subtractive installation can successful balance among conflicting sales, earnings, and unit growth targets to fulfill their financial objectives and surpass market analyst forecasts.
With sideloading for mass customization of consumer electronic, one can have their cake and eat it too! One inexpensively gains the uniqueness and profitability of customized products and services along with the economies of scale and mass market penetration of mass production techniques.
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